I’m writing this 21,000 feet in the air—on a bird headed to Hawaii. But I’m still writing you this week because it’s THAT important. 

In today job market, being better at SQL, Python, or Power BI isn’t getting you the job. 

Because every job application has 500+ applicants. 

With that many applicants, they don’t even know how good at SQL. They don’t even know you. Heck, a human doesn’t even look at your resume. 

If you’ve applied for 100+ jobs with only rejections, there’s a good chance those all came from a computer. 

To get hired, you must be seen by a human. 

But how? 

Well you can try to get referrals by doing informational interviews like I talked about in a previous episode. 

But another approach is to just yell to the public, “I am smart and can do cool things.”

This is called blogging. 

And it’s exactly how Megan Bowers landed her first data job. 

She didn’t really have any data experience & knew she’d have to stand out in the job hunt somehow. 

She started blogging. 

Creating content. 

Whatever you want to call it. 

She just documented what she was learning. 

Learn something new. Blog. 

Solve a problem. Blog. 

Do a project. Blog. 

And people started to read. 

At first, it was just a few people here and there. But pretty soon, thousands were reading her articles. 

One of those readers was a hiring manager looking to expand his team. 

They were impressed with her tech skills, but more importantly her communication skills. 

The rest is history. 

That’s the thing, you don’t need 1000’s of readers. 

You just need 1 right reader. 

And that, may change your life. 

Listen to Megan’s full story. 

p.s. I think one of the keys about making this work is blogging with a publication with existing traffic. I’m debating starting my own data publication especially for people like you. If you want to get on the interest list, fill this form.